Push Advertising is a relatively new format. The high efficiency of push notifications has been proven and is recognized by leading advertisers and global companies.
Like with everything new, many people are worried about push advertising, so many myths have come to surround it.
RichPush helps you figure out what is true and what is a myth. In this article, we will discuss 5 controversial beliefs about push advertising.
1. The URL of the site is displayed in the notifications
It is widely believed that the address of the site which issues a notification is registered in the notification itself. This is not the case. Push notifications capture the attention of users with an appealing image and focus it on the title and the description of the product in question. Nothing in the notification leads to the site which issued the push notification.
2. Nobody wants to subscribe to push notifications
In comparison with other types of notification subscription, push notifications were signed on to twice as often. The secret is that allowing a site to send notifications is much easier than filling in a subscription form or entering an e-mail address.
3. Push notifications are spam
It is true that push notifications can easily turn into spam.
When advertising is of no benefit to users, the visuals can come across as aggressive, and badly-targeted push notifications are perceived as intrusive and boring. The frequency with which push notifications are sent also affects user loyalty. No one would like to receive 15 notifications a day promoting sexual potency boosters.
In order not to cause negative emotions in the recipients of notifications, it suffices to adjust targeting and the frequency of the notifications.
4. People will not see the push notifications
Another misconception: if users close the browser or leave the website, they will not receive notifications. This is not true.
Push notifications pop up on the desktop or mobile screen, regardless of which program is open and which browser is running. The only condition is an internet connection.
If a subscriber is offline, notifications will be delivered as soon as they come back online.
According to the most common myth, push notifications are prone to bot traffic. This accusation is groundless.
It is technically difficult to create a bot that would go to a site and sign up for and receive push notifications. This minimizes the probability of bot traffic with push notifications.
In the statistics, push notification traffic is displayed as direct visits to the website.
At the end of 2018 and the beginning of 2019, push advertising is recognized as one of the most effective advertising strategies. The cooperation of adverts with advertising networks yields positive results, and users are interested in the product.
Push notifications can give any business a boost, they are a convenient tool for media buyers and those working on traffic arbitrage.