Checklist to Start: Successful Push Campaign

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Going to launch your first campaign with RichPush and try push traffic? But before it’s important to make sense of all the peculiarities in the sphere. 

We’ve prepared the checklist which will provide you with useful recommendations concerning campaign launching as well as help to optimize it. 

Implement all the points and success will be within reach. 

BONUS: Find the link with a short version of our push campaign checklist below.

1. If you have any questions, start your campaign with the consultation of our manager

Personal account manager will help you: 

  • to choose profitable vertical and lander-offer combination,
  • with details of running your campaign, 
  • to choose GEO or to make a chain of GEOs to start with. 

You will see the contacts of your account manager at the top of the page right after making a deposit.

2. Use at least 3-5 creatives

A few creos in one campaign allow making a/b testing. Thanks to it you will see which of the creatives works better. It will help you to optimize the campaign and increase CTR. 

3. Prepare and upload creatives for your campaign

  • Different varieties of creatives make your campaign more diverse and attractive for users. On our blog, there are different guides on making creatives for different verticals: finance, gambling, gaming, nutra, sweepstakes.

  • During making a mobile creo bet on icon and headline. To see the main image user should maximize push notification before following the link.

4. Choose and set up an appropriate way of conversion tracking 

 We recommend all advertisers to use conversions tracking.

In this case, you will get access to unique features (such as Target CPA, Automated rules, Micro Bidding). Moreover, we will help you with campaign optimization. 

5. Select country

RichPush provides targeting according to the country, city or certain district.

At the start, it’s better to choose the whole country and then optimize separate locations. 

6. Set up targeting (optionally)

 Our network allows to targer users by:

  • devices,
  • browsers,
  • OS,
  • connection types.

We recommend using these parameters in campaign setting during optimization.

Every traffic source has its own peculiarities. So it’s important not to copy settings from other networks, but also test our platform and then optimize the campaign according to the tests’ results.

Exception: Campaigns that can be targeted only at mobile, desktop, certain device or mobile operators.

 7. Choose campaign type

 There are two payment models at RichPush. The majority of sources use CPC-model and certain percentage work with CPM. 

 We recommend launching your first campaign using CPC-model.  

If you want to cover all possible traffic sources, create separate CPC and CPM campaigns. 

8. Specify cost per click

Not to choose too high or too low bid, ask your account manager for advice, as the prices for the clicks vary in different regions. You can also see it in RichPush insights.

9. Use CPA Goal (optionally)

CPA Goal (or Target CPA) allows specifying maximum possible conversion price. As soon as campaign reaches 10 conversions, the algorithm will start to send more bids to the sourses that have already converted successfully.

This function is available for those who use conversion tracking.

10. Use Smart CPC (optionally)


Smart CPC is a feature that lowers the bid without losing traffic volumes.

We do not recommend to use it having very low CPC.

  11. Choose your budget

 For testing working bundles at the start of your campaign, we recommend using budget limits – no less than $25 per day. It will help you to avoid unpredictable spend during the test.

You can turn them off when everything is set up and works correctly.

12. Choose the time when your campaign will start and end (optionally)

This function is especially useful for clients with time-limited offers.

13. Choose sub-lists

It’s better to use all sources if you haven’t launched the same offer with the same GEO. Only in such case, you know exactly which sub-lists work and which don’t.

You can turn off ineffective sources during campaign optimization.

14. Set up impressions limits

If you don’t specify impressions limits, the user will get push notifications endlessly. People will close frequent notifications and it can lower CTR. 

We recommend to set up 1 impression per day. But if you want to get a more unique audience, try 1 impression per 7-30 days.

Ask your manager for advice concerning this point.

15. Turn on “budget type”

 To do this you should specify the budget limit from point 11 of our checklist. 

 Open “advanced settings”.

In parameters find the point “Budget type”.

We recommend to choose ASAP (or “as soon as possible”). It allows buying traffic in all possible situations when you have a winning bid.

Follow the link and find a short version of this checklist.

Now you are sure to launch a profitable campaign with RichPush.

We hope, these recommendations will help you to run push ads successfully with our network. 

Aksana Shakal

Сontent manager

Yan Gorbach

Head of Customer Onboarding

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