Creative push notifications quickly burn out, that’s why they need to be updated regularly. More clicks go to the creative ones, which corresponds to modern world trends.
The arbitrager need to stay abreast of these trends.
Decide for yourself, a cool creative:
- quickly passes moderation;
- attracts unique users;
- pushes the user to the lead;
- does not annoy.
Let’s take a look at the trends of 2019 and how to apply them when making creatives for popular verticals.
Happiness is in vogue
In 2019, users continue to strive for self-development, dynamic and happy life, success. A thematic creative will convert well.
The sustainability trend should be noted separately. Biodegradable packaging, natural products and plant extracts, vegetarianism are in vogue. The trend can be effectively used in creatives and push headers.
Juicy colors are not just a trend, but also a tool to attract attention. A bright creative will noticeably stand out among the classic ones for the image vertical.
This trend includes modern collages and unusual photos that you want to look at. Such a creative will force the user to linger on the push notification and view the offer
Creative provocation visuals are hard to find, but they attract more unique users.
The trend for minimalism has been stable for a number of years. And this is good for webmasters: minimalistic visuals emphasize the product and look stylish.
Visuals with varying colors have become trendy back in 2017 and are still actively used in branding. In 2019, gradients are still relevant.
The fashion for negative images is just gaining momentum. Arbitragers can already test the effect of unusual visuals on the user.
The trend is suitable for creatives with dieting and nutra.
Monochrome images look serious and understated. A creative in monochrome will stand out in the bright storm made up of push notifications and, oddly enough, will highlight the advertising among others.
What to give up
Definitely shocking content. The popularity of shocking and socially striking information is in the past. Many sources and feeds do not allow unpleasant aggressive creatives, so the potential coverage of the campaign is reduced.
The user of 2019 is looking for harmony and prosperity. Smiles and happy life are trendy.
Where to get high-quality visuals
Do not use images from the first page of Google results. See what is offered on photostocks. For example:
Visitors from photostocks are free and high quality. English and Russian search and filtering by category are available on different sites. The commercial use of the photos is not prohibited.
Buy high-quality push traffic and create. A cool creative is a good envelope!