Serious traffic channels have specialized features, the companies own developments, which allow getting conversions at the targeted price. Such a feature, for example, is offered by Google and Facebook. Now RichPush also has it.
What is the benefit of this feature?
Target CPA automatically identifies the sources that convert better and puts them in priority over the sources that convert worse. Therefore, the cost of the conversion goes down, and the campaign receives more conversions at the targeted price.
How to turn Target CPA on
For the function to be available, pre-configure conversion tracking. Go to settings for the advertising campaign. In the CPA Goal line fill in the maximum target conversion cost, for example, $2.
As soon as the advertising campaign receives the first 10 conversions, you will be able to activate the Target CPA function in the settings. To turn it on, put a check mark by Enable which is across from Target CPA.
After activation the feature will send more leads to the sites, which give a lot of conversions at the set price in the CPA Goal column.
Recommendation for webmaster
For the function to work more effectively, use Target CPA together with Smart CPC.
- Smart CPC lowers the cost of a click, when possible, while maintaining the volume of redeemed traffic
- Target CPA reduces the cost of conversions so that the campaign gets leads at the targeted price