Online Dating User Aquisition team launched multipile campaigns, banners and landing pages on push-notification traffic source.
Client: Online Dating Website
Goal: Registrations
$10 Dating Leads
Online Dating
2 934
Leads:
$29 508
Spend:
Indicators
Dating company was testing push-notification ad networks to scale User Aquisition. Tested 23 creatives and 8 landing pages, 9 creatives and 4 landing pages where chosen as the best ones.
About
Dating company was testing push-notification ad networks to scale User Aquisition. Tested 23 creatives and 8 landing pages, 9 creatives and 4 landing pages where chosen as the best ones.
Banners:
23
Geos:
Devices:
Desktop, Android
Geos:
User Segments:
Optimization
US
Tested
Geos:
CPC:
$0.13
CPA:
$10
Conversions:
2 934
Clicks:
215 175
According to advertisers data, RichPush network delivered over 109% ROI. And had traffic 3 times better quality in comparison to other push-traffic sources.
Statistics
Traffic test was successful for Dating company, it implemented RichPush platform
into its current User Aquisition strategy.
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