Online casino company had spare budget to test new traffic sources. Started test campaign on RichPush to get first deposit conversions under $20
Client: Online casino
Goal: Registrations, Deposits
202% ROI Gambling
Gambling
Conversions
Indicators
About
202%
$9 438
Spend:
1 759
Casino User Aquisition Managers launched campaigns with different banners and landing pages. RichPush team helped with optimization based on previous experience.
ROI:
Banners:
9
Devices:
All
Geos:
User Segments:
Optimization
9 banners and 3 different landing pages were tested. Neither CPA optimization algorithm was used, nor retargeting pixel, only conversion tracking pixel.
Russia, Ukraine
Tested
Geos:
CPC:
$0.06
CPA:
$5.36
Conversions:
1 759
Clicks:
157 300
Online casino media buyer considered the results to be good in comparison to other sources. Unfortunately we do not have info about what was measured for ROI, first deposit or CLV.
Statistics
Gambling partner continued using and scaling RichPush platform as user
aquisition source.
©2018 AdMachine, All Rights Reserved