Tech company ICO presale campaign case study. Company ran out of leads from other paid advertising channels, it couldn't use Facebook an AdWords, so they decided to try push-notification advertising.
Client: Blockchain-Tech Company
Goal: ICO presale leads
$11 ICO Presale Leads
ICO Presale
3 098
Leads:
$34 098
Spend:
About
RichPush managers helped to set up campaigns, test approaches and optimize. Due to lack of targeting options in comparison to traditional channels, managers had to test many creatives as well as juggle user segments having in mind previous ICO promotion experience.
Indicators
Banners:
15
Geos:
Devices:
Desktop, Android
Geos:
User Segments:
Optimization
Varuious approaches were tested. Neither CPA optimization algorithm was used, nor retargeting pixel.
Statistics
1st world, worldwide
CPC:
$0.16
CPA:
$11
Conversions:
3 098
Clicks:
209 388
There is no data on company ROI, since advertisers revenue remains confidential. But $11 CPA was a good result as company manager stated.
Tested
RichPush push notifications deliverd decent lead generation effect and performed as good as Google AdWords and Facebook Ads. Customer was satisfied with the result and continued usind the platform.
©2018 AdMachine, All Rights Reserved