Here is a case study from one of our affiliates, who tested push-notification advertising in our ad network
Client: Browser Online Game
Goal: Sign Ups
101% ROI
Sign Ups
Online Game
Revenue:
Indicators
101%
$4 532
Spend:
$9 512.2
ROI:
About
Experienced affiliate launched push-notification advertising for decent offer on Browser Online game with good payouts and a couple of landing pages. He also had lots of different prelandings from previous offers, which made the job easier.
CPC:
$0.09
CPA:
$1.37
Conversions:
1 029
Clicks:
11 990
All subscribers lists got positive ROI, that resulted in good overall result.
Statistics
Banners:
8
Devices:
All
Geos:
User Segments:
Optimization
Tested 4 approaches to making creatives: Game posters, Gameplay screenshots, Other games screenshots, Classic – sexy girls from games
DE\FR\AU\CA\GB\NZ\US
Tested
Geos:
Push-advertising is very much different from regular native ads, but performs even better for now. It's also better to change creatives at least once every 3 days to get
more conversions.
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